Brand Identity
Forgely Brand
Guidelines.
Standards for consistent representation of the Forgely brand across all touchpoints. Premium 3D printing filament, made in Ogden, Utah.
Logo
Primary mark and usage rules
Primary lockup, gradient on light, white reverse on dark
Logo Variations
Color Wordmark
Horizontal lockup, light backgrounds
Reverse Wordmark
White lockup, dark backgrounds
Black Wordmark
Single-color mono lockup, print, stamps, light backgrounds
Color Icon
Standalone mark, favicons, avatars, app tiles
White Icon
Reverse mark, dark backgrounds, stamps
Vector Source Files
Scalable vector (SVG) originals, for print, large-format, and editing
Raster Files (PNG) — Email & Web
Transparent PNGs for HTML email and any client that can’t render SVG (Outlook, Gmail)
Logo Wordmark Font
The “Forgely” wordmark is set in Venite Adoremus by Chequered Ink. It is reserved for the logo lockup only, never use it for headlines, body copy, or UI (use Space Grotesk and Inter below). Forgely holds a single-font commercial license; do not redistribute the font files.
Do
- Use on clean, uncluttered backgrounds
- Maintain minimum clear space equal to logo height
- Use white version on dark backgrounds
- Scale proportionally
Don't
- Stretch or distort the logo
- Place on busy or low-contrast backgrounds
- Change the logo colors
- Add effects (shadows, outlines, gradients)
Colors
Brand color palette
Forgely Orange
rgb(255, 79, 0)
Brand mark, fills, swatches, borders, icons, large display type
Forgely Orange Deep
rgb(194, 64, 0)
Buttons and badges carrying white text — 5.21:1, passes AA
Forgely Orange Deeper
rgb(168, 56, 0)
Hover state for those buttons — 6.50:1. Hover darkens, never lightens
Charcoal
rgb(18, 18, 18)
Secondary, backgrounds, text, headers
White
rgb(255, 255, 255)
Backgrounds, cards, light mode base
Light Gray
rgb(245, 245, 240)
Section backgrounds, subtle contrast
Safety Yellow
rgb(255, 215, 0)
Highlights, badges, attention
Typography
Font families and usage
Space Grotesk
Headlines & Display · Weights: 500, 700
FORGELY PERFORMANCE PLA
CSS stack: 'Space Grotesk', Helvetica, Arial, sans-serif
Inter
Body Text & UI · Weights: 400, 500, 600, 700
Premium 3D printing filament made in Ogden, Utah with tight tolerances.
CSS stack: 'Inter', Helvetica, Arial, sans-serif
Space Mono
Technical / Monospace · Weights: 400, 700
+/-0.02MM TOLERANCE // 1.75MM // 1KG SPOOL
CSS stack: 'Space Mono', 'Courier New', Courier, monospace
Email & Fallback Fonts
The brand fonts are webfonts and do not render in most email clients (Outlook, Gmail). Always include the CSS fallback stacks above so the design holds up on the common web-safe fonts (Helvetica / Arial for headings and body, Courier for mono). Design email templates to look correct on the fallbacks, not just the brand fonts.
Voice & Tone
How we communicate
Direct
Say what we mean. No filler. Lead with facts.
Confident
We know our product is good. No hedging.
Technical
Speak the language of makers and engineers.
Honest
Transparent about specs, tolerances, and limitations.
Key Messages
Core brand messaging
Tagline
Premium PLA. Precision Engineered. Made in Utah.
Value Proposition
Forgely manufactures 1.75mm PLA filament with +/-0.02mm tolerance, tighter than industry standard. Lot-tracked for batch consistency. Made in Ogden, Utah and shipped same day.
Target Audience
Print farms, serious hobbyists, prototyping engineers, makerspaces, and educators who need reliable, consistent filament without premium markup.
Differentiators
- • +/-0.02mm tolerance (industry standard is +/-0.05mm)
- • Lot-tracked and hex-coded for batch consistency
- • Made in Ogden, Utah. Not imported
- • Free shipping over $49, 2–5 business days to dispatch
- • Eco-friendly refill spools available
Brand Values
What we stand for
Precision
+/-0.02mm on every spool
Made in USA
Manufactured in Ogden, Utah
Consistency
Lot-tracked, batch-to-batch
Makers First
Built by people who print
Transparency
Honest specs, no marketing fluff
Sustainability
Refill spools, less waste
Contact & Legal
For email footers, print, and official communications
Mailing Address
Forgely Inc
2675 S Industrial Dr STE 303, Ogden, UT 84401
Required by law (CAN-SPAM) in the footer of every marketing email.
Phone: (385) 449-2694
Email: sales@forgely3d.com
Sample Imagery
Product and lifestyle photography for use in emails and campaigns lives in the newsletter asset set (spool product shots, hero images). Request the current pack from the marketing team, and use hosted, absolute HTTPS image URLs with descriptive alt text in email templates.