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Forgely

Brand Identity

Forgely Brand
Guidelines.

Standards for consistent representation of the Forgely brand across all touchpoints. Premium 3D printing filament, made in Ogden, Utah.

Logo

Primary mark and usage rules

Forgely logo on light background
Forgely logo on dark background

Do

  • Use on clean, uncluttered backgrounds
  • Maintain minimum clear space equal to logo height
  • Use white version on dark backgrounds
  • Scale proportionally

Don't

  • Stretch or distort the logo
  • Place on busy or low-contrast backgrounds
  • Change the logo colors
  • Add effects (shadows, outlines, gradients)

Colors

Brand color palette

#FF4F00

Forgely Orange

rgb(255, 79, 0)

Primary — CTAs, links, accents

#121212

Charcoal

rgb(18, 18, 18)

Secondary — backgrounds, text, headers

#FFFFFF

White

rgb(255, 255, 255)

Backgrounds, cards, light mode base

#F5F5F0

Light Gray

rgb(245, 245, 240)

Section backgrounds, subtle contrast

#FFD700

Safety Yellow

rgb(255, 215, 0)

Highlights, badges, attention

Typography

Font families and usage

Space Grotesk

Headlines & Display · Weights: 500, 700

FORGELY PERFORMANCE PLA

Inter

Body Text & UI · Weights: 400, 500, 600, 700

Premium 3D printing filament made in Ogden, Utah with tight tolerances.

Space Mono

Technical / Monospace · Weights: 400, 700

+/-0.02MM TOLERANCE // 1.75MM // 1KG SPOOL

Voice & Tone

How we communicate

Direct

Say what we mean. No filler. Lead with facts.

Confident

We know our product is good. No hedging.

Technical

Speak the language of makers and engineers.

Honest

Transparent about specs, tolerances, and limitations.

Key Messages

Core brand messaging

Tagline

Premium PLA. Precision Engineered. Made in Utah.

Value Proposition

Forgely manufactures 1.75mm PLA filament with +/-0.02mm tolerance — tighter than industry standard. Lot-tracked for batch consistency. Made in Ogden, Utah and shipped same day.

Target Audience

Print farms, serious hobbyists, prototyping engineers, makerspaces, and educators who need reliable, consistent filament without premium markup.

Differentiators

  • • +/-0.02mm tolerance (industry standard is +/-0.05mm)
  • • Lot-tracked and hex-coded for batch consistency
  • • Made in Ogden, Utah — not imported
  • • Same-day shipping, free over $49
  • • Eco-friendly refill spools available

Brand Values

What we stand for

Precision

+/-0.02mm on every spool

Made in USA

Manufactured in Ogden, Utah

Consistency

Lot-tracked, batch-to-batch

Makers First

Built by people who print

Transparency

Honest specs, no marketing fluff

Sustainability

Refill spools, less waste