Brand Identity
Forgely Brand
Guidelines.
Standards for consistent representation of the Forgely brand across all touchpoints. Premium 3D printing filament, made in Ogden, Utah.
Logo
Primary mark and usage rules
Primary lockup — gradient on light, white reverse on dark
Logo Variations
Color Wordmark
Horizontal lockup — light backgrounds
Reverse Wordmark
White lockup — dark backgrounds
Color Icon
Standalone mark — favicons, avatars, app tiles
White Icon
Reverse mark — dark backgrounds, stamps
Logo Wordmark Font
The “Forgely” wordmark is set in Venite Adoremus by Chequered Ink. It is reserved for the logo lockup only — never use it for headlines, body copy, or UI (use Space Grotesk and Inter below). Forgely holds a single-font commercial license; do not redistribute the font files.
Do
- Use on clean, uncluttered backgrounds
- Maintain minimum clear space equal to logo height
- Use white version on dark backgrounds
- Scale proportionally
Don't
- Stretch or distort the logo
- Place on busy or low-contrast backgrounds
- Change the logo colors
- Add effects (shadows, outlines, gradients)
Colors
Brand color palette
Forgely Orange
rgb(255, 79, 0)
Primary — CTAs, links, accents
Charcoal
rgb(18, 18, 18)
Secondary — backgrounds, text, headers
White
rgb(255, 255, 255)
Backgrounds, cards, light mode base
Light Gray
rgb(245, 245, 240)
Section backgrounds, subtle contrast
Safety Yellow
rgb(255, 215, 0)
Highlights, badges, attention
Typography
Font families and usage
Space Grotesk
Headlines & Display · Weights: 500, 700
FORGELY PERFORMANCE PLA
Inter
Body Text & UI · Weights: 400, 500, 600, 700
Premium 3D printing filament made in Ogden, Utah with tight tolerances.
Space Mono
Technical / Monospace · Weights: 400, 700
+/-0.02MM TOLERANCE // 1.75MM // 1KG SPOOL
Voice & Tone
How we communicate
Direct
Say what we mean. No filler. Lead with facts.
Confident
We know our product is good. No hedging.
Technical
Speak the language of makers and engineers.
Honest
Transparent about specs, tolerances, and limitations.
Key Messages
Core brand messaging
Tagline
Premium PLA. Precision Engineered. Made in Utah.
Value Proposition
Forgely manufactures 1.75mm PLA filament with +/-0.02mm tolerance — tighter than industry standard. Lot-tracked for batch consistency. Made in Ogden, Utah and shipped same day.
Target Audience
Print farms, serious hobbyists, prototyping engineers, makerspaces, and educators who need reliable, consistent filament without premium markup.
Differentiators
- • +/-0.02mm tolerance (industry standard is +/-0.05mm)
- • Lot-tracked and hex-coded for batch consistency
- • Made in Ogden, Utah — not imported
- • Same-day shipping, free over $49
- • Eco-friendly refill spools available
Brand Values
What we stand for
Precision
+/-0.02mm on every spool
Made in USA
Manufactured in Ogden, Utah
Consistency
Lot-tracked, batch-to-batch
Makers First
Built by people who print
Transparency
Honest specs, no marketing fluff
Sustainability
Refill spools, less waste